How Visible are You to Your Customers?

Last week we had an interesting conversation with Bear Silber, the co-owner of Pizza Party in Santa Clara, CA. Pizza Party is a single unit restaurant that has been in business since 1962.

If you go to Pizza Party’s home page at www.PizzaPartyOnline.com you’ll find a personal welcome message from Bear as well as an invitation to contact him personally with any questions, comments and suggestions. His cell phone and email address are right there.

Bear says this gives him the ability to talk to his customers one on one immediately without any delay and to handle any problems quickly, right on the spot. He also said his customers love it.

How accessible are you to your customers?

As an independent owner, being this accessible and easy to reach is something that your local competitors probably aren’t doing and the chains by their nature can’t do.

Here’s an opportunity to differentiate your restaurant from everyone else. Show your customers how much you care about them by being out there, up front and easy to get to.

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